overthinking & overwhelmed
The power of Content Themes
When I first started building my brand as a writer, I was all over the place. Some days I’d post a random writing update, and other days I’d share a sneak peek of my work-in-progress, but it was totally inconsistent. I felt like I was throwing content into the void, hoping something would stick.
And honestly? It wasn’t working.
Instead of trying to do everything, I decided to focus on one consistent theme—sharing my journey as a writer, the highs and the lows, and what my process looked like behind the scenes. Even though I’m still in the slowly building up stages, I’ve already gotten some interest. People started connecting with me more, engaging with my posts, and even asking questions about my book.
It wasn’t magic. It was just showing up with a consistent message. And that’s when I realized: if you want to sell your books and build a loyal audience, you need to show up with intention. And that’s what I’m planning to do more of.
Why a Consistent Theme Matters
You already know the power of storytelling. That same principle applies to your personal brand. When you show up with a clear, consistent message, your audience starts to recognize what you’re all about. They know what to expect from you—and that’s what builds connection and trust.
Plus, having a theme means you don’t have to stress over what to post. You’ve got a plan. And when you’re not scrambling to figure out content, you can focus on the fun part—writing, engaging, and building a loyal audience.
How to Pick Your Content Themes
Your theme should align with two things: what you love and what your audience craves. The goal is to create content that feels natural to you while also giving value to your readers. Here are some easy themes to get you started:
Behind-the-Scenes: Take your audience inside your writing process—let them see the messy drafts, the brainstorms, and the coffee-fueled late-night writing sessions.
Character Spotlights: Introduce your characters like they’re your best friends (because let’s be real, they kind of are). Share their quirks, backstories, and what makes them unique.
Writing Tips: Drop knowledge! Share the tips and tricks you’ve learned along the way. It positions you as an expert while also helping fellow writers. Even if fellow writers aren’t your target audience, you’re still reaching a broader audience of creatives that want to know how to incorporate your writing tips into their medium.
Reader Reviews & Testimonials: Social proof is gold. Show off those rave reviews from readers to build credibility and hype. And if you’re like me (no readers yet, just started my first draft), keep a list of ideas for when you do gain those readers.
Sneak Peeks & Excerpts: Give them a taste of your book. Show snippets that leave them wanting more. This could be your opening line, or some dialogue.
Pick a theme that gets you excited, and stick to it. Once you have your themes, you’re ready to create a consistent schedule that works for you. Start with two and build as you go along.
The "I’m Too Busy" Schedule (Limited Time)
If your schedule is packed and you’re just trying to fit content creation in between the chaos of writing, life, and everything else, this is for you. Here’s a three-day plan to keep you visible without burning out.
Monday: Writing Tip or Excerpt
Start the week with something valuable or intriguing. Share a quick writing tip or a juicy excerpt from your book.
Example: “Struggling to find your writing flow? Try this: Set a timer for 15 minutes and write nonstop. You’ll be surprised how much clarity comes from just getting the words out.”
Wednesday: Behind-the-Scenes Peek
Mid-week, give them a glimpse into your writing life. Show them what your desk looks like, what chapter you’re working on, or the stack of research books you’re buried under.
Example: “Today’s writing fuel: coffee, Post-its, and lots of music. I’m editing Chapter 10, and let’s just say… it’s a work in progress.”
Friday: Character Spotlight or Reader Testimonial
End the week with something fun. Either talk about a key character from your book or share a glowing review from a reader.
Example: “Meet Stacy: the fiery, no-nonsense heroine of my latest book. She’s got a secret, and it’s going to turn her world upside down.”
The "I’ve Got Time to Create" Schedule (More Time)
If you have a bit more time to dedicate to content, here’s a fuller plan that will keep your audience engaged throughout the week.
Monday: Human Connection
Start the week by giving your followers something from your personal life that would build a human connection. Whether you’re a mom, dog mom, or another passion of yours. This gives your audience a different side to you that allows them to get to know you more.
Example: “Starting the week off taking the kids to their first day of school! Even though I’ll miss them, I’m excited to have some more time writing!”
Tuesday: Q&A or Poll
Engage your audience with a question or poll. Get them talking and participating.
Example: “Which cover style do you prefer for a fantasy novel—dark and moody or bright and bold? Vote below and help me choose!”
Wednesday: Behind-the-Scenes Peek
Mid-week, share a behind-the-scenes moment from your writing life. Let them into your process.
Example: “Today’s challenge: cutting 500 words from this chapter without losing the emotional punch. Wish me luck!”
Thursday: Character Spotlight or World-Building
Introduce your audience to a character or dive into the world you’ve built. Readers love to feel connected to your story.
Example: “In the world of [Book Title], the seasons change with the emotions of the people. Here’s how this idea came to life…”
Friday: Reader Review or Testimonial
Share some social proof to wrap up the week. Nothing boosts credibility like a glowing review.
Example: “‘I couldn’t put this book down! The characters felt like real people, and the twists kept me guessing.’ — A happy reader 💕”
Sunday: Reflection or Personal Story
End the week with something personal. Share your reflections, your wins, your struggles—whatever feels right.
Example: “As I wrap up another week of writing, I’m grateful for the creative process. Here’s what worked and didn’t work this week…”
Hot Tip
If you’re goal is to be visible and grow, prioritize Reels and stories on Instagram. And if you’re goal is to sell your book, prioritize Instagram Reels and your email list. Repurpose your Reels for Tik Tok, and as you grow, create TikTok specific content for your audience there.
Also, not everything needs to be a static post, try experimenting with carousels, or no post at all. Show your theme in your stories or Threads that day. No need to overwhelm yourself when you have a busy week.
The Bottom Line
Whether you’re juggling multiple projects or have a bit more time to dedicate, picking a consistent theme and showing up regularly is how you grow your audience and sell. It’s not about being perfect—it’s about being present. Consistency builds trust, trust builds connection, and connection drives a forever fanbase.
So, what’s your content theme? What’s the one thing you’re going to commit to sharing each week? Drop your thoughts in the comments—I’d love to hear what you’re working on!
Happy Writing,
Angela